I never thought I would work in Corporate America for over twenty years.

That wasn’t my plan but that is what my life turned out to be, until the day my good paying, benefit giving executive job broke up with me. On November 2014 I received the call no one wants to get “LaDawn, our team has been let go including you.

That is when the adventure really began.

I come from parents who were entrepreneurs and since the age of 8 ‘working’ is all that I knew. Summers and weekends were spent working together as a family so it was a shock to everyone (including me) when not only I went into Corporate America right after graduating High School but I stayed in it for so long.

I thought that was the path to stability and the financial freedom that I wanted. It is for some but not for everyone and here is why.

  • True financial security and freedom lies within your hands

  • We each have been given a unique skill or ability that isn’t just to be used in working for someone else

It is the very key to unlock the life that you really want. You know the one? The life that plays in your mind day and night. The life that you have plastered all over vision boards and every year you say this will be the year.

I lived in that fantasy of waiting for my life to begin one day for over a decade before I took the leap or what I fondly call the push that I received that November day in 2014. Sounds like it was all a success from that point right? An entrepreneur since birth gets laid off and makes her business a winning success?

Not in the least bit. After being laid off I gave my business a go and it didn’t go very far at all so back to the Corporate world I went. But this time it was different.

I committed myself to building the leadership discipline I needed in order to do whatever needed to be done to get my business off the ground. It called for late nights, early mornings, very little time to hang out with family & friends and it was all because I made a vow to myself that after wasting so many years on focusing on the wrong things:

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“I would never again be a woman that didn’t have the financial options she desired for her life. Ever!”

Since leaving my corporate executive role (the second time) I’ve been able to:

  • Make consistent sales and replace my salary

  • Grow a thriving business all from the ground up

  • Host events around the globe

  • Close $37k n 90 days (with little advertising and HUGE fear of sales)

  • Finally live the life that I’ve always wanted

I want to help you avoid making the mistakes that cost me time and money. It’s time to work. Stay focused and above all else be strategic.



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